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Starbucks Market Segmentation And Positioning

Creating the Starbucks Customer Profile

❶Do these consumers match the intended target market of Starbucks?

Who Is the Target Market for Starbucks?

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Jun 29,  · While Starbucks also has regular customers who are black coffee purists, those people aren't the company's target market. Starbucks courts those who are willing to plunk down $10 for a snack and beverage without thinking about the cost. Urban-ish, On-the-Go. Another description you often hear of Starbucks' target audience is that they're urban.

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The target customers for Starbucks share a variety of characteristics, including a high income bracket, an awareness of social status and environmental consciousness. Starbucks' recent decision to carry bakery products from San Francisco-based La Boulange has reinforced the .

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Who is Starbucks' favorite customer? Its target demographic is urban and affluent, often on-the-go white-collar professionals looking to take their caffeine fix with them to the office. The company considers its core customers to be educated, with an average age of 42, and average income of $90, Starbucks is mainly focusing on the strategy of new products, stronger customers’ connection as third place and expanding their store locations in US and abroad. It has followed the Segmentation, Targeting and Positioning process (STP).

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Starbucks segmentation, targeting and positioning comprise marketing decisions directed at identifying appropriate group of people among the general public as future customers for the business and targeting this segment via positioning products and services that resonates well with their needs and wants. Starbucks Consumer Insights Do these consumers match the intended target market of Starbucks? What motivates the target market to purchase Starbucks? What other target market should Starbucks look at? Which other brands have a similar target market? Where Does Our Data Come From?